I’ll have to show you the QR codes on the care content label.
Another tomorrow resale full#
So our technology approach today offers full traceability of every single garment, which really cuts to the heart of the greenwashing. “We embedded resale in the business from the very get-go. You can use whatever perfect chemical management program you want, but if we continue to overproduce at the levels that we are now and have things going into landfill, it really doesn’t move the needle.” “That really cuts to the heart of what I see as the core challenge of this disposability, overproduction in the industry. So when we talk about luxury, what we’re really talking about is clothing as an asset. And we also start from this place of clothing as an asset. So, arguably, we started in a very attractive part of the market, which already had a very significant white space in a traditional sense, which is hard to find in a very competitive market. This is ultimately what lends itself to needing the lowest cost production possible. “The crux of the problem in the industry is overproduction and the intensely speculative nature of the industry, which adds so many layers of risk to the entire system. How did you get a grip on sustainability without becoming overwhelmed? I really felt compelled to be a part of this solution. I just found fashion to be – I was just floored and it was truly the first time, at least career-wise in my life that I felt called to do something. “I thought I would do that in finance, but during my sabbatical, I took an academic research approach to understand how these major industries were messing up the planet. “It was time for me to find my own personal alignment,” explained Hallik. Join Ian Jindal and Vanessa Barboni Hallik for a delightful discussion on the ambitious start-up Another Tomorrow that blends luxury fashion with sustainability.įrom designing an eco-friendly interior for her Bleecker Street store, to driving the circular economy through traceable QR codes, we spoke to Hallik about the inspiring steps her brand has taken to build a greener future.ĭigital Editor, Scarlette Isaac, covers the key points of discussion.ĭescribe the journey from finance to becoming the founder of your sustainable brand?
RetailCraft podcast episode #27 is available to stream on Apple Music and Spotify now.
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